Project Overview

During my time with Accra Medical Centre, I supported the hospital's digital presence by developing and executing targeted marketing strategies, creating healthcare content, and managing social media platforms. The overarching goal was to improve patient engagement, strengthen the hospital's brand, and make healthcare information more accessible online.

My Role

I served as a digital marketing contributor, responsible for:

• Managing social media platforms and daily content updates
• Creating informative and engaging healthcare content
• Supporting digital campaigns to promote medical services
• Improving online brand awareness and consistency
• Designing simple marketing visuals for posts and announcements
• Enhancing patient engagement through digital channels

Key Contributions

• Built consistent and professional social media communication across all platforms
• Created awareness content around healthcare services and patient care
• Improved engagement through informative and educational posts
• Supported the hospital's online visibility and branding efforts
• Helped maintain a professional and trustworthy digital identity for the facility

Skills & Tools Used