Digital Marketing — Quest Medical Imaging
Project Overview
During my time with Quest Medical Imaging, I worked as a Digital Marketer helping strengthen the company's online presence and improve patient engagement through strategic digital marketing campaigns and content management. The overarching goal was to build a consistent brand identity and drive meaningful interaction with the company's healthcare services online.
My Role
I served as part of the marketing team, responsible for:
- Social media management and content creation
- Designing marketing campaigns to increase brand awareness
- Managing and updating digital platforms
- Creating engaging healthcare-related content
- Supporting online patient engagement strategies
- Improving visibility through digital marketing techniques
Key Contributions
- Developed consistent and professional social media content across all active platforms
- Helped improve the company's online branding and communication
- Assisted in promoting medical imaging and healthcare services to a broader audience
- Created awareness campaigns to expand reach and grow the online community
- Maintained a professional and credible digital presence across all platforms
Skills & Tools Used
| Skill / Tool | Category |
|---|---|
| Digital Marketing Strategy | Strategy |
| Social Media Marketing | Marketing |
| Content Creation | Content |
| Branding & Online Promotion | Branding |
| SEO Basics | Optimisation |
| Graphic Design Tools | Design |
| Website Content Management | Web |